Introduction

This Privacy Policy explains how 7i777 collects, uses, stores and discloses your personal data in connection with your use of our gaming services and website. 7i777 is the data controller responsible for your personal data under applicable data protection laws. If you have questions about this policy, you may contact our privacy team at [email protected].

What Data We Collect

  • Personal Data

    We collect identifiers and contact details such as full name, date of birth, country of residence, permanent address, government-issued identification, payment information used for deposits and withdrawals, email address and telephone number.

  • Usage Data

    We collect data about how you access and use our services, including IP address, device type and operating system, browser information, time stamps, language preferences, and pages you visit on our site.

  • Transactional and Financial Data

    We record deposits, withdrawals, payment methods, currency, transaction identifiers and related financial details necessary to provide services and process payments.

  • Identity and Verification Data

    We may collect government-issued identification documents and other information required to verify your identity for Know Your Customer and anti‑money laundering obligations.

  • Public and Other Data

    We may collect information you provide in forms or communications, including any information you choose to make publicly accessible on our platform.

How We Collect Your Data

  • Registration and account creation on our platform.
  • Use of our gaming services and website, including transactions and interactions with features.
  • Communications with our Support team or other representatives.
  • Cookies and similar technologies used to operate and analyze the site.
  • Participation in promotions, campaigns or surveys.
  • Third-party providers with your consent or where necessary to provide services.

How We Use Your Data

  • Operate and provide our gaming services and maintain your account.
  • Identify you and verify your identity for regulatory and security purposes (Know Your Customer).
  • Comply with legal and regulatory obligations, including anti‑money laundering, countering financing of terrorism and other reporting requirements.
  • Process payments, refunds and account-related transactions.
  • Respond to inquiries, provide customer support and improve service delivery.
  • Improve and personalize the user experience and site functionality.
  • Conduct marketing communications and promotions only where you have provided valid consent or as otherwise permitted by law.
  • For legal claims, audits, and to defend rights and property of 7i777 and its users.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes described in this policy and to comply with applicable legal, regulatory and accounting obligations. In cases of anti‑money laundering compliance, data may be retained for up to ten (10) years following the closure of your account or the end of the business relationship.

Security of Your Data

We implement technical and organizational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access. These measures include access controls, encryption for data in transit and at rest where feasible, regular vulnerability assessments, and staff training. We retain personal data only for as long as necessary to fulfill the purposes described in this policy.

Marketing and Communications

With your consent, we may use your personal data to inform you about our products, services, promotions and events that may be of interest. You may withdraw consent or unsubscribe from marketing communications at any time by contacting our Support team or using the unsubscribe option in communications.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate the site, customize content and analyze usage. Cookies may be essential for service delivery and for authentication. You may manage cookie preferences in your browser, but disabling cookies may affect site functionality. For more details, refer to our Cookies Policy within the site.

Your Rights

  • Access – You may request copies of the personal data we hold about you.
  • Rectification – You may request correction of inaccurate or incomplete data.
  • Erasure – You may request deletion of your data, subject to applicable conditions and legal obligations.
  • Restriction – You may request limitation of processing where appropriate.
  • Object – You may object to processing based on legitimate interests or for direct marketing, subject to legal allowances.
  • Portability – You may request transfer of data to another controller or to you, where legally permissible.

Data Transfers and International Processing

We may transfer your personal data to recipients in jurisdictions outside your own for the purposes described in this policy. We implement appropriate safeguards and rely on legally recognized mechanisms to ensure adequate protection of your data, including contractual safeguards with processors and applicable data transfer instruments.

Sharing Your Data with Third Parties

We do not sell your personal data. We may disclose data to: service providers acting on our behalf; regulators or law enforcement when required by law; to protect rights, property or safety; or with your explicit consent. We ensure third parties comply with same or higher data protection standards and only process data for specified purposes.

Data Protection and Processing

We maintain governance and technical controls to ensure data protection in our operations. This includes access controls, audit trails, regular security reviews, and staff training on data privacy obligations.

Data Subject Requests

To exercise any of your rights under this policy, please contact [email protected]. We may require verification of identity before fulfilling requests and will respond consistent with applicable law and timeframes.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on our site and indicate the effective date. Material changes will be communicated in accordance with applicable law and regulatory requirements.

Contact Us

For questions about this Privacy Policy or our privacy practices, please email privacy@7i777 or use the Help Center for assistance.