Introduction

This Cookie Policy explains how 7i777 (the Platform) uses cookies and related technologies to provide, secure, and tailor the user experience. The Policy applies to all users accessing the Platform via desktop, tablet, or mobile devices. By continuing to use the Platform, you consent to the use of cookies as described herein. If you do not agree, adjust your browser settings or cease using the Platform.

Effective Date: 25 May 2026. This Policy should be read in conjunction with our Privacy Policy and Terms & Conditions. 7i777 reserves the right to update this Policy; material changes will be communicated on the Platform.

Age and jurisdiction: Users must be of legal gambling age in their jurisdiction and located where online gambling is lawful to access the Platform.

What are cookies?

Cookies are small text files placed on your device when you visit or interact with the Platform. They enable the Platform to function, remember preferences, and collect information about site usage for security and analytics purposes.

How we use cookies

  • Enhance User Experience: remember preferences and settings, and maintain user authentication where applicable.
  • Improve Performance: analyze how users navigate the Platform to identify and fix issues, improve load times, and stabilize features.
  • Security: detect and prevent fraudulent access or abuse of the Platform.
  • Personalization and Functionality: provide region or language specific interfaces and tailor features to user choices.
  • Marketing and Advertising: deliver promotions and offers that align with observed user interactions, subject to your consent where required.

Categories of cookies we use

  • Essential cookies: strictly necessary for the operation of the Platform, enabling authentication, security checks, and access to secure areas. These cookies are required for the Platform to function and cannot be disabled via our Preferences Center.
  • Analytical/Performance cookies: collect information about how users interact with the Platform (pages visited, time on page, error messages) to improve functionality and reliability.
  • Functionality cookies: remember choices such as language and region, to provide a more personalized interface and streamline actions like form completion.
  • Targeting/Advertising cookies: record visits and interactions to present relevant offers and measure advertising effectiveness. These cookies may be shared with advertising partners for co-management of campaigns.

Third-party cookies

In addition to our own cookies, we may allow third parties to set cookies for analytics or advertising purposes. 7i777 does not control the cookies set by these third parties; you should review the privacy practices of those entities independently.

Managing and disabling cookies

You may manage cookie preferences through browser controls or via the Platform’s own Preferences Center where available. Actions include:

  • Accept All Cookies: consent to the use of all cookies.
  • Customize Preferences: select which categories of cookies you permit.
  • Withdraw Consent: modify or revoke previously granted consent.

Browser controls generally allow you to delete, block, or restrict cookies, and to disable third-party cookies separately. Note that disabling cookies may limit Platform functionality or affect login, localization, or personalized features.

Retention and data handling

Cookies are stored for durations determined by their category and the originating cookie. Essential cookies may persist for the duration of a session or until you log out; analytical, functionality, and advertising cookies have non-session-specific retention as configured by the cookie provider. We categorize and manage cookies to minimize data exposure and maintain security.

Changes to this Cookie Policy

7i777 may update this Policy from time to time to reflect changes in technology or practices. We will provide notice of material updates on the Platform and update the Effective Date accordingly.

Security and data integrity

We implement reasonable administrative, technical, and physical safeguards to protect stored cookie data and prevent unauthorized access, consistent with applicable data protection laws.

Contact information

For questions about this Cookie Policy, or to exercise your rights regarding cookies, contact us at [email protected].